About Us

On behalf of Ruth Hicks Enterprise Inc.  I would like to personally Thank You for allowing me the opportunity to introduce Total Transformations products to the global market. Since I first started in 1978, it's been my Dream to make a special difference in people's lives through business, With so many life-changing products already received into the hands of our wonderful customers and friends, and now with your help, we know that together we're on our way to realizing that dream. Thank you so very much!

Ruth says ....The Beauty Industry ''simply" need products that work and do what they say they can do. I see beauty as a God given art that begins from head to toe. In every person, I look for  personality, character and livelihood. The way we wear our hair say a lot about us.  For me Hair is so much fun we can color it, press it, roll it wrap it, weave it, go from chemicals to all natural and cut it off just so it will grow back. I have tried it all.   I enjoy to selecting a product and style for my clients that would fit their world. "I've been in the hair and beauty business for more than 42 Forty two years and I still love it!"

Ruth's career began right after high school.  She headed out with high hopes and big dreams.  Starting in a small hometown salon. then headed out at Glemby International. Soon after she at 18 opened her first salon, "Fiera Beauty Salon," in a small U.S. town. Ruth later moved to Europe where she resided for twenty-seven years. While there she took the opportunity owned a chain of beauty salons and barbershops throughout Germany. Ruth has participated in many competitions throughout Europe winning Black Trophy Mondale Coiffure Beate in Paris 3 years in a row, along with the Deusche Cat Meisterchaft two times gold medal. In addition, Ruth worked in Profiwella Chemical Lab. helping to devoloped hair products. For fourteen years internationally with Luster Products as a Technical Educator instructing stylists in London, Paris, Germany, Amsterdam, and throughout the world. When asked the reason for starting Ruth Hicks Enterprise, Ruth says "I want to continue to educate and produce hair care products that help the hair to look good while personality, but keep hair healthy also. ...products not only for the consumer but products that make the job of the stylist easier."

Ruth has her Master Educator license. She is also the owner of Cosmetechnology Beauty College to educate, motivate those who have high hopes and big dreams in the hair industry.  To create best hair care products known to man while leaving a legacy behind that will continue to Educate Cosmetologist World Wide. 

Her skills and experience in Production and Marketing create the Total Business System aimed at providing the consumer with Ruth Hicks Enterprise products with Total Transformation Satisfaction. Ruth analyzed the need of people in order to predict the type of product needed for different hair conditions. By researching the number of people with hair care problems they have successfully produce products to solve millions of customers' hair care problems from hair breakage and help to educate stylists on what best to use to stop the problem. Many clients rely on her products to help them achieve their goal to have healthy hair, We know you, and your loved ones have goals towards healthy hair too. And with that I want to promise you: "We will always put forth our best effort to provide you safe, quality, and industry-leading products to help you and your"s  reach those goals... you've got our word on it!"

Together, the entire Ruth Hicks Enterprise Family is on a mission to "Take Healthy Beautiful Hair to the World". Changing lives one at a time. Knowing that each time customers makes a purchase; they are helping to make that mission possible, through Faith in our Lord and Saviour Jesus Christ it has been our dream to make a special difference in people's lives through our business,  the World Outreach Mission Jesus is the Answer.   With so many life-changing products already received into the hands of our wonderful customers and friends, and now with your help, we know that together we're on our way to realizing that dream by helping us continue the research, development, and pioneering work that will bring about even better products for you--that's our passion, that's our promise, and with your help, that's what we'll continue to do.   
We truly want to say "thank you" for choosing Ruth Hicks Enterprise hair care Products.

Because Healthy Hair is Most Beautiful...